East by West – New Business Design Suite
Client East by West
Location South Melbourne, Victoria
Project Type Logo Design, Stationery, Stamp and Signage
East by West is a new cafe bringing Melbourne’s best, Proud Mary coffee to South Melbourne. As well as supplying workers with their morning caffeine fix, East by West creates Vietnamese inspired lunch options and catering.
The Logo Suite for East by West was designed to incorporate the balance of Melbourne and Asian style that the cafe offers. This suite of logos need to accommodate a number of different applications with each variation still remaining very much a part of the family. By having an extended suite of logo options we are able to make the most of the detail and texture when the production method allows and maintain a high level of quality and readability when the medium is restrictive.
Bold colours and imagery are used to compliment and highlight the Black and White logo design. The strong assertive design of the logo means it stands out well on many backgrounds giving great flexibility and longevity for the client.
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